In the rapidly changing world of mobile apps, every month brings new trends and download leaders. July 2025 was no exception — analysts at Appfigures and other platforms released fresh rankings of the most downloaded English-language apps worldwide. Here’s the key info that helps you understand what users truly crave today.
July’s Main Players — Social Media and AI
- Instagram retains the top spot with 61 million downloads globally, remaining stable since June.
- TikTok holds second place with 51 million installs, despite a slight decline compared to the previous month.
- ChatGPT continues to attract users: in April 2025 it was the most downloaded app with 52 million downloads, and interest remains high in July.
- Newcomer Temu jumped to fifth place with 38 million downloads, showing sharp growth mainly thanks to the Brazilian market.
Top 10 Most Downloaded Apps in July 2025
| Rank | App | Category | Downloads (M) | Highlight |
|---|---|---|---|---|
| 1 | Social Network | 61 | Leader in visual content | |
| 2 | TikTok | Social Video | 51 | Short viral videos |
| 3 | Social Network | ~30 | Broad audience, steady growth | |
| 4 | Messenger | ~27 | World’s top messaging app | |
| 5 | Temu | Shopping | 38 | Fast growth, expansion in Brazil |
| 6 | CapCut | Video Editor | 24 | Popularizes video content |
| 7 | Threads | Social Network | 22 | New form of open communication |
| 8 | Telegram | Messenger | 22 | Focus on security and privacy |
| 9 | Snapchat | Social Media | 19 | Unique photo and video format |
| 10 | ChatGPT | Artificial Intelligence | 31 | AI chatbot, sustained popularity |
Key Takeaways
- Social media and messaging dominate downloads, confirming strong demand for communication and entertainment.
- Interest in AI applications continues to rise — ChatGPT and similar intelligent services draw growing attention.
- Video content and creation tools (TikTok, CapCut) remain key drivers for downloads.
- The shopping market adapts quickly: Temu’s rapid market expansion spurs impressive download numbers.
What It Means for Users and Developers
- Users want convenient, fun, and secure services, as well as fresh interaction formats.
- Developers succeed by swiftly adapting to trends and integrating AI, video, and social features.
- Local markets and quick shifts in policy and technology (like Temu’s experience in Brazil) can drastically affect downloads.